{"id":12129,"date":"2025-08-12T22:47:28","date_gmt":"2025-08-12T22:47:28","guid":{"rendered":"https:\/\/mediatopnews.tg\/?p=12129"},"modified":"2025-08-12T22:47:31","modified_gmt":"2025-08-12T22:47:31","slug":"gestion-des-societes-de-presse-les-medias-togolais-du-sud-outilles-pour-relever-les-defis-economiques-et-numeriques","status":"publish","type":"post","link":"https:\/\/mediatopnews.tg\/?p=12129","title":{"rendered":"Gestion des soci\u00e9t\u00e9s de presse : les m\u00e9dias togolais du Sud outill\u00e9s pour relever les d\u00e9fis \u00e9conomiques et num\u00e9riques"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Les 12 et 13 ao\u00fbt 2025, Atakpam\u00e9 accueille un atelier de formation destin\u00e9 aux professionnels des m\u00e9dias publics et priv\u00e9s de la r\u00e9gion m\u00e9ridionale du Togo, aux \u00e9tudiants en journalisme ainsi qu\u2019\u00e0 des op\u00e9rateurs \u00e9conomiques. L\u2019\u00e9v\u00e9nement, qui rassemble \u00e0 parts \u00e9gales femmes et hommes, se concentre sur le d\u00e9veloppement d\u2019une v\u00e9ritable culture de gestion des soci\u00e9t\u00e9s de presse.<\/p>\n\n\n\n<p>Organis\u00e9e par le minist\u00e8re de la Communication, des M\u00e9dias et de la Culture, avec l\u2019appui de l\u2019UNESCO, cette initiative s\u2019inscrit dans le cadre de la mise en \u0153uvre du Code de la presse et de la communication du 7 janvier 2020. L\u2019article 49 de ce texte impose aux organes de presse de se constituer en soci\u00e9t\u00e9s pour s\u2019int\u00e9grer \u00e0 la dynamique \u00e9conomique nationale et assurer leur autonomie financi\u00e8re.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"348\" src=\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2025\/08\/UNESCO.jpg\" alt=\"\" class=\"wp-image-12130\" srcset=\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2025\/08\/UNESCO.jpg 610w, https:\/\/mediatopnews.tg\/wp-content\/uploads\/2025\/08\/UNESCO-300x171.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<p><strong>Renforcer les capacit\u00e9s manag\u00e9riales des m\u00e9dias<\/strong><\/p>\n\n\n\n<p>L\u2019atelier vise \u00e0 doter les acteurs du secteur de comp\u00e9tences solides en gestion, dans un contexte marqu\u00e9 par la transformation num\u00e9rique, la recherche de financements et le respect des principes d\u00e9ontologiques du journalisme. Il s\u2019agit aussi de promouvoir un d\u00e9veloppement durable des m\u00e9dias en leur donnant les outils n\u00e9cessaires pour rentabiliser leurs activit\u00e9s.<\/p>\n\n\n\n<p>Huit modules de formation sont au programme, dont :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>la pr\u00e9sentation des soci\u00e9t\u00e9s de presse dans le cadre des soci\u00e9t\u00e9s commerciales et des groupements d\u2019int\u00e9r\u00eats \u00e9conomiques selon l\u2019Acte uniforme de l\u2019OHADA ;<\/li><li>l\u2019int\u00e9gration du concept genre et l\u2019impact des femmes dans les m\u00e9dias sur la rentabilit\u00e9 ;<\/li><li>les strat\u00e9gies de mobilisation de financements ;<\/li><li>le marketing strat\u00e9gique appliqu\u00e9 aux entreprises de presse.<\/li><\/ul>\n\n\n\n<p>Les participants b\u00e9n\u00e9ficieront \u00e9galement de s\u00e9ances pratiques et d\u2019\u00e9changes d\u2019exp\u00e9riences pour faciliter la mise en \u0153uvre des connaissances acquises.<\/p>\n\n\n\n<p><strong>Un secteur au c\u0153ur de la d\u00e9mocratie et du d\u00e9veloppement<\/strong><\/p>\n\n\n\n<p>Dans son allocution, le directeur de cabinet du ministre de la Communication, Franck Missit\u00e9, a rappel\u00e9 que les m\u00e9dias jouent un r\u00f4le central dans la coh\u00e9sion sociale et la communication publique. Il a soulign\u00e9 la vision du Pr\u00e9sident du conseil, Faure Gnassingb\u00e9, pour qui des m\u00e9dias libres, responsables et viables \u00e9conomiquement constituent \u00e0 la fois un pilier de la d\u00e9mocratie et un moteur de d\u00e9veloppement.<br>\u00ab Cet atelier intervient \u00e0 un moment d\u00e9cisif, face aux transformations rapides du secteur. Il est imp\u00e9ratif de structurer les soci\u00e9t\u00e9s de presse, de ma\u00eetriser les ressources et d\u2019assurer la coh\u00e9rence des messages en toutes circonstances, afin de renforcer leur cr\u00e9dibilit\u00e9 et leur impact sur le d\u00e9veloppement national \u00bb, a-t-il insist\u00e9.<\/p>\n\n\n\n<p>Le pr\u00e9fet de l\u2019Ogou, Ekp\u00e9 Kodjo, a quant \u00e0 lui salu\u00e9 le caract\u00e8re inclusif de cette rencontre, gage selon lui de progr\u00e8s pour le pays. \u00ab Partout au Togo, les m\u00e9dias doivent devenir des moteurs de transparence et de bonne gouvernance. Former des professionnels bien outill\u00e9s, c\u2019est consolider leur r\u00f4le comme piliers du d\u00e9veloppement durable \u00bb, a-t-il affirm\u00e9.<\/p>\n\n\n\n<p><strong>Adjovi TOESSI<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 12 et 13 ao\u00fbt 2025, Atakpam\u00e9 accueille un atelier de formation destin\u00e9 aux professionnels des m\u00e9dias publics et priv\u00e9s de la r\u00e9gion m\u00e9ridionale du Togo, aux \u00e9tudiants en journalisme ainsi qu\u2019\u00e0 des op\u00e9rateurs \u00e9conomiques. L\u2019\u00e9v\u00e9nement, qui rassemble \u00e0 parts \u00e9gales femmes et hommes, se concentre sur le d\u00e9veloppement d\u2019une v\u00e9ritable culture de gestion des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-12129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion des soci\u00e9t\u00e9s de presse : les m\u00e9dias togolais du Sud outill\u00e9s pour relever les d\u00e9fis \u00e9conomiques et num\u00e9riques - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediatopnews.tg\/?p=12129\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des soci\u00e9t\u00e9s de presse : les m\u00e9dias togolais du Sud outill\u00e9s pour relever les d\u00e9fis \u00e9conomiques et num\u00e9riques - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P\" \/>\n<meta property=\"og:description\" content=\"Les 12 et 13 ao\u00fbt 2025, Atakpam\u00e9 accueille un atelier de formation destin\u00e9 aux professionnels des m\u00e9dias publics et priv\u00e9s de la r\u00e9gion m\u00e9ridionale du Togo, aux \u00e9tudiants en journalisme ainsi qu\u2019\u00e0 des op\u00e9rateurs \u00e9conomiques. 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