{"id":7259,"date":"2024-06-11T06:35:20","date_gmt":"2024-06-11T06:35:20","guid":{"rendered":"https:\/\/mediatopnews.tg\/?p=7259"},"modified":"2024-06-11T06:35:21","modified_gmt":"2024-06-11T06:35:21","slug":"au-togo-la-numerisation-cle-de-voute-de-la-performance-des-entreprises-non-agricoles-selon-une-etude","status":"publish","type":"post","link":"https:\/\/mediatopnews.tg\/?p=7259","title":{"rendered":"Au Togo, la num\u00e9risation, cl\u00e9 de vo\u00fbte de la performance des entreprises non agricoles, selon une \u00e9tude"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Un papier de recherche \u00e9crit par Dr. Sandra Johnson, Ministre Secr\u00e9taire G\u00e9n\u00e9rale de la Pr\u00e9sidence de la R\u00e9publique, r\u00e9v\u00e8le l’impact significatif de l’adoption des technologies num\u00e9riques sur la performance des entreprises non agricoles au Togo. Publi\u00e9e dans le SSRG International Journal of Economics and Management Studies, une revue \u00e9conomique index\u00e9e, cette recherche intitul\u00e9e \u00ab\u00a0Effet de la num\u00e9risation sur la performance des entreprises non agricoles au Togo\u00a0\u00bb<\/em> met en lumi\u00e8re l\u2019impact positif de l\u2019adoption de la technologie sur le chiffre d’affaires des entreprises togolaises.<\/p>\n\n\n\n

Selon l’\u00e9tude, l’utilisation des technologies num\u00e9riques est positivement corr\u00e9l\u00e9e au chiffre d’affaires des entreprises, bien que cet impact varie en fonction de la taille de l’entreprise et de son secteur d’activit\u00e9. Les donn\u00e9es utilis\u00e9es, celles issues du Recensement G\u00e9n\u00e9ral des Entreprises (RGE) r\u00e9alis\u00e9 en 2018, montrent que les petites et moyennes entreprises (PME) et celles impliqu\u00e9es dans le commerce ext\u00e9rieur b\u00e9n\u00e9ficient davantage de la num\u00e9risation que les grandes entreprises.<\/p>\n\n\n\n

En se basant sur la m\u00e9thode \u00e9conom\u00e9trique d\u2019\u00e9valuation d\u2019impact (Propensity score matching), les r\u00e9sultats de l\u2019analyse montrent que les entreprises utilisant des technologies num\u00e9riques voient leur chiffre d’affaires augmenter en moyenne de plus de 50 % par rapport \u00e0 celles qui n’en utilisent pas. Les PME qui utilisent les technologies num\u00e9riques enregistrent une augmentation moyenne de leur chiffre d’affaires d’environ 29 %, tandis que les grandes entreprises qui utilisent les technologies num\u00e9riques connaissent une hausse d’environ 13 % par rapport aux m\u00eames cat\u00e9gories d\u2019entreprises qui ne les utilisent pas. Les entreprises de commerce ext\u00e9rieur, quant \u00e0 elles, affichent une augmentation impressionnante de 51 %.<\/p>\n\n\n\n

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Ablamba<\/figcaption><\/figure>\n\n\n\n

L’\u00e9tude identifie plusieurs facteurs d\u00e9terminant l’adoption des technologies num\u00e9riques par les entreprises togolaises. Parmi eux, le niveau d’\u00e9ducation du gestionnaire, l’implication de l’entreprise dans la recherche et le d\u00e9veloppement, le type de connexion Internet et la localisation g\u00e9ographique jouent un r\u00f4le de premier plan. Les entreprises dont les gestionnaires sont hautement qualifi\u00e9s, qui investissent dans la recherche et le d\u00e9veloppement, qui disposent de connexions mobiles ou mixtes, et sont situ\u00e9es \u00e0 Lom\u00e9, ont une probabilit\u00e9 plus \u00e9lev\u00e9e d’adopter les technologies num\u00e9riques.<\/p>\n\n\n\n

Cet article de recherche souligne \u00e9galement que la num\u00e9risation transforme les modes de communication, de vente et d’information des entreprises, leur conf\u00e9rant un avantage concurrentiel significatif. Elle permet aux entreprises de r\u00e9organiser leurs processus de production et d’adapter leurs produits aux besoins des clients locaux, r\u00e9gionaux et mondiaux.<\/p>\n\n\n\n

Les r\u00e9sultats de cette recherche sugg\u00e8rent que les d\u00e9cideurs togolais devraient poursuivre les r\u00e9formes visant \u00e0 am\u00e9liorer l’environnement des affaires, en mettant l’accent sur la num\u00e9risation des services publics. Cela est d’autant plus pertinent que la num\u00e9risation est un \u00e9l\u00e9ment cl\u00e9 de la feuille de route du gouvernement, qui ambitionne de renforcer l’utilisation des technologies num\u00e9riques par les entreprises du secteur priv\u00e9. <\/p>\n\n\n\n

Au Togo, plusieurs projets sont en cours, \u00e0 divers niveaux d\u2019avancement dans ce sens. Avec la GIZ, le projet ProDigit ambitionne de moderniser les services publics et de renforcer les capacit\u00e9s num\u00e9riques des administrations et des PME. Avec le Millenium Challenge Corporation (MCC), le Togo est en train d\u2019achever le programme Threshold, dont un volet se consacre au num\u00e9rique et surtout au renforcement des capacit\u00e9s des acteurs potentiels, en plus du d\u00e9veloppement de l\u2019infrastructure num\u00e9rique. \u00c0 cela s\u2019ajoute le Compact qui va \u00e9galement d\u00e9velopper un volet num\u00e9rique. L\u2019objectif en toile de fond est de faire du Togo, un hub num\u00e9rique sous-r\u00e9gional.<\/p>\n\n\n\n

Les d\u00e9cideurs sont ainsi encourag\u00e9s \u00e0 maintenir la dynamique de r\u00e9forme en cours, visant \u00e0 digitaliser les services publics et \u00e0 cr\u00e9er un environnement propice \u00e0 l’adoption des technologies num\u00e9riques par les entreprises. En optimisant l’utilisation des technologies num\u00e9riques, le Togo pourrait voir une am\u00e9lioration notable de la performance de ses entreprises non agricoles, avec des impacts positifs sur l’\u00e9conomie nationale, conclut l\u2019auteure. Sandra Johnson, dont le r\u00f4le \u00e0 la pr\u00e9sidence de la R\u00e9publique englobe la supervision de diverses initiatives de d\u00e9veloppement, insiste sur l’importance de poursuivre ces r\u00e9formes. \u00ab\u00a0La num\u00e9risation est un pilier essentiel de notre strat\u00e9gie de d\u00e9veloppement \u00e9conomique\u00a0\u00bb,<\/em> d\u00e9clare-t-elle, martelant que l’adoption de la technologie num\u00e9rique est cruciale pour la comp\u00e9titivit\u00e9 et la croissance des entreprises togolaises.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un papier de recherche \u00e9crit par Dr. Sandra Johnson, Ministre Secr\u00e9taire G\u00e9n\u00e9rale de la Pr\u00e9sidence de la R\u00e9publique, r\u00e9v\u00e8le l’impact significatif de l’adoption des technologies num\u00e9riques sur la performance des entreprises non agricoles au Togo. Publi\u00e9e dans le SSRG International Journal of Economics and Management Studies, une revue \u00e9conomique index\u00e9e, cette recherche intitul\u00e9e \u00ab\u00a0Effet de la […]<\/p>\n","protected":false},"author":2,"featured_media":7260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nAu Togo, la num\u00e9risation, cl\u00e9 de vo\u00fbte de la performance des entreprises non agricoles, selon une \u00e9tude - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediatopnews.tg\/?p=7259\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au Togo, la num\u00e9risation, cl\u00e9 de vo\u00fbte de la performance des entreprises non agricoles, selon une \u00e9tude - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P\" \/>\n<meta property=\"og:description\" content=\"Un papier de recherche \u00e9crit par Dr. Sandra Johnson, Ministre Secr\u00e9taire G\u00e9n\u00e9rale de la Pr\u00e9sidence de la R\u00e9publique, r\u00e9v\u00e8le l’impact significatif de l’adoption des technologies num\u00e9riques sur la performance des entreprises non agricoles au Togo. 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