{"id":9527,"date":"2024-11-28T05:13:11","date_gmt":"2024-11-28T05:13:11","guid":{"rendered":"https:\/\/mediatopnews.tg\/?p=9527"},"modified":"2024-11-28T05:13:23","modified_gmt":"2024-11-28T05:13:23","slug":"togocom-devient-yas-et-t-money-mixx-by-yas","status":"publish","type":"post","link":"https:\/\/mediatopnews.tg\/?p=9527","title":{"rendered":"Togocom devient Yas et T-money Mixx by Yas"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Au Togo, l\u2019op\u00e9rateur de t\u00e9l\u00e9communications Togocom adopte une nouvelle identit\u00e9 et devient Yas. Ce changement a \u00e9t\u00e9 annonc\u00e9 par la soci\u00e9t\u00e9 de t\u00e9l\u00e9communications togolaise ce mardi 26 novembre 2024 lors d\u2019une rencontre avec la presse locale.<\/p>\n\n\n\n<p>Cette mutation d\u2019identit\u00e9 s\u2019inscrit dans une strat\u00e9gie de rebranding initi\u00e9e par Axian Telecom, le groupe panafricain d\u00e9tenant 51&nbsp;% du capital de l\u2019op\u00e9rateur. Ainsi dans le m\u00eame mouvement, T-Money, la branche d\u00e9di\u00e9e aux services de transfert d\u2019argent de Togocom, prend d\u00e9sormais le nom de Mixx by Yas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"392\" src=\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2024\/11\/1-TOGOCOM.jpg\" alt=\"\" class=\"wp-image-9528\" srcset=\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2024\/11\/1-TOGOCOM.jpg 480w, https:\/\/mediatopnews.tg\/wp-content\/uploads\/2024\/11\/1-TOGOCOM-300x245.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>Le lancement de la marque Yas, selon le groupe Axian Telecom, va contribuer \u00e0 unifier ses op\u00e9rations \u00e0 travers les diff\u00e9rents pays o\u00f9 il est implant\u00e9, notamment Madagascar, les Comores, le S\u00e9n\u00e9gal, le Togo et la Tanzanie. Dans un communiqu\u00e9, le groupe malgache, annonce que \u201cc<em>ette nouvelle identit\u00e9 vise \u00e0 favoriser des synergies entre les march\u00e9s, simplifier les op\u00e9rations, partager les meilleures pratiques et optimiser les co\u00fbts tout en offrant une exp\u00e9rience client harmonis\u00e9e et sans fronti\u00e8res<\/em>\u201d.&nbsp;<\/p>\n\n\n\n<p>Dans cette dynamique, au Togo, la transition de Togocom vers Yas s\u2019accompagne d\u2019une transformation visible sur plusieurs fronts. La soci\u00e9t\u00e9 adopte une nouvelle identit\u00e9 visuelle et ajuste son offre commerciale, apprend-on. Un nouveau site internet a \u00e9t\u00e9 lanc\u00e9 pour refl\u00e9ter cette nouvelle \u00e8re et proposer une plateforme num\u00e9rique modernis\u00e9e et intuitive.&nbsp;<\/p>\n\n\n\n<p>Le changement de marque intervient \u00e9galement dans un contexte de r\u00e9organisation des activit\u00e9s du groupe au Togo, notamment dans le domaine des services financiers mobiles. Depuis octobre 2024, le service mobile money, anciennement int\u00e9gr\u00e9 \u00e0 Togocom, est g\u00e9r\u00e9 de mani\u00e8re autonome par Tmoney S.A., une entit\u00e9 cr\u00e9\u00e9e en avril dernier avec un capital social de 1 milliard FCFA. Cette derni\u00e8re, d\u00e9sormais rebaptis\u00e9e Mixx by Yas, se concentre exclusivement sur les solutions de transfert et de gestion d\u2019argent mobile.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Togo, l\u2019op\u00e9rateur de t\u00e9l\u00e9communications Togocom adopte une nouvelle identit\u00e9 et devient Yas. Ce changement a \u00e9t\u00e9 annonc\u00e9 par la soci\u00e9t\u00e9 de t\u00e9l\u00e9communications togolaise ce mardi 26 novembre 2024 lors d\u2019une rencontre avec la presse locale. Cette mutation d\u2019identit\u00e9 s\u2019inscrit dans une strat\u00e9gie de rebranding initi\u00e9e par Axian Telecom, le groupe panafricain d\u00e9tenant 51&nbsp;% du [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Togocom devient Yas et T-money Mixx by Yas - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediatopnews.tg\/?p=9527\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Togocom devient Yas et T-money Mixx by Yas - R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P\" \/>\n<meta property=\"og:description\" content=\"Au Togo, l\u2019op\u00e9rateur de t\u00e9l\u00e9communications Togocom adopte une nouvelle identit\u00e9 et devient Yas. Ce changement a \u00e9t\u00e9 annonc\u00e9 par la soci\u00e9t\u00e9 de t\u00e9l\u00e9communications togolaise ce mardi 26 novembre 2024 lors d\u2019une rencontre avec la presse locale. Cette mutation d\u2019identit\u00e9 s\u2019inscrit dans une strat\u00e9gie de rebranding initi\u00e9e par Axian Telecom, le groupe panafricain d\u00e9tenant 51&nbsp;% du [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediatopnews.tg\/?p=9527\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9c\u00e9piss\u00e9 N\u00b00026\/12-2020\/pl\/P\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T05:13:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T05:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2024\/11\/1-TOGOCOM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediatopnews.tg\/?p=9527#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediatopnews.tg\/?p=9527\"},\"author\":{\"name\":\"La R\u00e9daction\",\"@id\":\"https:\/\/mediatopnews.tg\/#\/schema\/person\/5264fbaa15cdbc3bbc592caa5cb4bac6\"},\"headline\":\"Togocom devient Yas et T-money Mixx by Yas\",\"datePublished\":\"2024-11-28T05:13:11+00:00\",\"dateModified\":\"2024-11-28T05:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediatopnews.tg\/?p=9527\"},\"wordCount\":338,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mediatopnews.tg\/#organization\"},\"image\":{\"@id\":\"https:\/\/mediatopnews.tg\/?p=9527#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mediatopnews.tg\/wp-content\/uploads\/2024\/11\/1-TOGOCOM.jpg\",\"articleSection\":[\"SOCIETE\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mediatopnews.tg\/?p=9527#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediatopnews.tg\/?p=9527\",\"url\":\"https:\/\/mediatopnews.tg\/?p=9527\",\"name\":\"Togocom devient Yas et T-money Mixx by Yas - 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